Lexus

Lexus: The Pinnacle of Japanese Luxury and Innovation

Lexus, the luxury division of Japanese automaker Toyota, has established itself as a global leader in the premium automotive industry. Launched in 1989 to compete with European and American luxury brands like Mercedes-Benz and BMW, Lexus quickly became synonymous with quality, reliability, and elegant design. Sold in over 90 countries, including key markets like North America, Europe, and Asia, Lexus is celebrated for delivering a refined driving experience that blends high performance with unparalleled comfort.

Lexus History: The F1 Project Beginnings

The Lexus journey began in 1983 when Toyota’s chairman, Eiji Toyoda, challenged his team to create the world’s best luxury car. Dubbed the F1 (Flagship One) project, the goal was to build a premium sedan that could outperform its German rivals. After six years of intensive development, the Lexus LS 400 debuted in 1989, achieving massive success thanks to its sleek design, 4.0-liter V8 engine, and exceptional build quality that exceeded expectations.

Global Expansion and Market Growth

During the 1990s, Lexus expanded its lineup to include sedans like the ES and GS, as well as its first luxury SUV, the RX 300, launched in 1998. The RX became one of the brand’s best-selling models, appealing to buyers seeking a family-friendly luxury vehicle with strong performance and modern design. By 2005, Lexus began selling vehicles under its own brand in Japan, having previously marketed them there under the Toyota name, marking a significant milestone in its global strategy.

Lexus RX: The Luxury SUV Trailblazer

The Lexus RX is a cornerstone of the luxury midsize SUV segment. In 2025, the RX continues to captivate customers with its sleek design and hybrid powertrain options, including the RX 350h and RX 500h F Sport Performance. It boasts a luxurious interior with a 14-inch touchscreen, advanced safety systems, and a smooth driving experience that balances performance and comfort, making it an ideal choice for families seeking luxury.

Lexus ES: The High-Value Luxury Sedan

The Lexus ES, introduced in 1989, remains one of the most popular luxury sedans in the brand’s lineup. In 2025, Lexus unveiled the eighth-generation ES at the Auto Shanghai show, featuring full hybrid and electric powertrains. The new ES showcases a "Clean x Tech" design, with a cutting-edge digital cockpit that includes a 12.3-inch display and the LexusConnect system, supporting over-the-air software updates for a seamless user experience.

Lexus NX and TX: Versatility in the SUV Segment

The Lexus NX offers a comfortable driving experience in the compact luxury SUV category, with hybrid and plug-in hybrid options. Meanwhile, the TX, launched in 2024, is Lexus’s first three-row luxury SUV, providing ample space for larger families. The TX features a sophisticated design, advanced tech like the Lexus Interface system, and efficient hybrid engines, positioning it as a strong contender in the competitive SUV market.

Lexus LBX: A New Entry in the Turkish Market

In 2024, Lexus introduced the LBX, its first B-SUV, to the Turkish market with a starting price of 2.29 million Turkish lira. The LBX is a perfect fit for young buyers seeking a compact luxury SUV with a modern design and hybrid powertrains. Lexus also rolled out attractive promotional campaigns in 2024, offering discounts of up to 950,000 lira on models like the RX, NX, and RZ, further strengthening its presence in Turkey.

Lexus’s Electric Vision: Toward a Sustainable Future

Lexus is committed to achieving carbon neutrality by 2035, a goal announced by Toyota President Akio Toyoda in 2021. The brand’s first fully electric vehicle, the RZ 450e, debuted in 2023, and in 2025, Lexus expanded its electric offerings with models like the electric ES and UX 300e, the latter available in Turkey for 1.75 million lira. Lexus leverages the Space Oriented Architecture (SOA) platform to develop smart, sustainable vehicles for the future.

Technology and Innovation in Lexus Vehicles

Lexus is renowned for its advanced technologies, such as the Lexus Interface system, featuring large touchscreens and integration with the LexusLink+ app for a personalized driving experience. The brand also prioritizes safety with the Lexus Safety System+ package, which includes features like adaptive cruise control and pedestrian detection. Over-the-air (OTA) updates ensure that Lexus vehicles remain up-to-date with the latest software enhancements.

After-Sales Support and Service Quality

Lexus is a leader in customer satisfaction, having won numerous awards from JD Power and Associates for reliability. The brand offers a widespread network of service centers globally, including in markets like Turkey and India, with comprehensive warranties of up to 8 years in some regions. Spare parts are readily available, and maintenance teams are trained to deliver an exceptional customer experience.

Accessories and Customization: A Personal Touch

Lexus provides extensive customization options, such as the F Sport packages that add sporty touches to models like the IS and RX. Accessories include rear-seat entertainment systems, additional touchscreens, charging mounts, and premium leather options, along with customizable interior lighting that enhances the luxury experience inside the cabin.

Why Choose Lexus in 2025?

Lexus combines luxury, cutting-edge technology, and unmatched reliability, making it an ideal choice for luxury car enthusiasts. With a diverse lineup that includes sedans like the ES, SUVs like the RX and TX, and electric options like the RZ, Lexus offers a driving experience tailored to every need. If you’re looking for a vehicle that blends elegance, performance, and sustainability in 2025, Lexus is the perfect choice.